For the first time in Uzbekistan, the People's IPO program has been launched, aimed at improving citizens' well-being, enhancing financial literacy, and reducing the state's share in the economy by publicly offering shares of large companies with the state shares in it.

The first company to participate in the program was the Uzbek Republican Commodity Exchange (UZEX), the largest trading platform in Central Asia. The Mosaic Financial Consortium was selected as the PR consultant to lead the information and marketing campaign. The campaign's primary goal was to raise public awareness about the program's objectives and benefits while presenting UZEX as a compelling investment opportunity.

The campaign's success was reflected in the program's results: over 12,000 investor applications were received, with total demand reaching 108% of the planned placement. Notably, the majority of applications came from individual investors, underscoring the effectiveness of the marketing initiatives and the strong public interest in exploring new opportunities within Uzbekistan's investment market.

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