The campaign aimed to convey the key aspects of the program to a wide audience, providing detailed information on its essence, goals, and objectives, as well as a comprehensive presentation of UZEX. Through an integrated marketing approach encompassing both traditional and digital channels, information about the People's IPO reached approximately 20 million users.

To ensure maximum reach, Mosaic Financial, in collaboration with partners, actively utilized digital platforms such as Telegram, Instagram, Facebook, YouTube, and the official website of the People's IPO program. Additionally, Roadshow presentations were conducted in all regions of the country, enabling direct engagement with the target audience and promoting financial literacy.

Traditional media also played a significant role, with information about the program broadcasted on leading national television channels and radio stations, including Uzbekistan 24, Tashkent, Mening Yurtim, Zo’rTV, Vodiy Sadosi, and Avtoradio.

The results of the campaign confirmed its effectiveness, with over 12,000 applications from investors and total demand reaching 108% of the planned offering volume. The majority of applications came from individuals, demonstrating a high level of public interest in investment opportunities.

Mosaic Financial remains committed to supporting initiatives that promote financial literacy and investment culture, continuing to serve as a reliable partner for large-scale projects.